How Richmond Decides "What To Do" w/ Paige & Kelsey of The Richmond Experience #023

By Billy Briefman · November 21, 2025 · 1:20:13 read

Category: Arts & Culture

Show: Unscripted RVA

10% OFF your next purchase at Point 5 in Carytown: https://verahouse.co/point5 Got thoughts? Send us a text here: https://www.buzzsprout.com/twilio/text_messages/2513071/open_sms Subscribe to the audio podcast: https://verahouse.buzzsprout.com Join RVAx – the Richmond fan club you didn’t know you

10% OFF your next purchase at Point 5 in Carytown:

https://verahouse.co/point5

Got thoughts? Send us a text here:

https://www.buzzsprout.com/twilio/text_messages/2513071/open_sms

Subscribe to the audio podcast:

https://verahouse.buzzsprout.com

Join RVAx – the Richmond fan club you didn’t know you needed to be a part of:

https://www.therichmondexperience.com

Follow RVAx:

https://www.instagram.com/therichmondexperience

https://www.tiktok.com/@therichmondexperience

https://www.facebook.com/therichmondexperience

How does Richmond decide where to go this week? Paige Poprocky and Kelsey Heintz pull back the curtain on ⁠The Richmond Experience⁠ — an independently owned, women-led, queer-owned local media brand that turns curation into what to eat, drink, see, and do in Richmond, Virginia. In this episode we have a fun chat about what it takes to run a lean, community-centric operation that locals deeply trust.

Kelsey and Paige run one of the largest local media outlets in Central Virginia.

We get into boundaries and burnout in entrepreneurship, evolving beyond basic content, how their paid vs. organic calendar actually works, and why their membership site stays member-first and ad-light.

We talk neighborhood shifts from Scott’s Addition to Brookland Park, the Carytown chain debate, and how social media allows Richmonders to figure out what's happening around town.

Follow us:

https://instagram.com/verahouse.co

Hosted by Myke Metzger & Perri Young:

https://instagram.com/mykemetzger

https://instagram.com/planetperri

Learn more about our studio:

https://verahouse.co

This podcast is produced by ⁠Vera House⁠ — a creative club and media studio based in Richmond, Virginia. Our studio exists to champion creative expression, elevate culture, and produce high-impact content for founders, makers, and modern brands in Richmond.

Cast: https://verahouse.buzzsprout.com