President and CEO of Richmond Region Tourism: Katherine O’Donnell: #rva Tourism #leadership

By Scout · March 18, 2026 · 36:49 read

Category: News & Politics

Show: Leading The Way in RVA

💡 Like, subscribe, and comment: Which RVA leader should we feature next? 👥 Book a complimentary leadership coaching call → https://fulfilledcc.com/ Welcome Back Listeners! Katherine O’Donnell, a Ric

💡 Like, subscribe, and comment: Which RVA leader should we feature next?

👥 Book a complimentary leadership coaching call → https://fulfilledcc.com/

Welcome Back Listeners!

Katherine O’Donnell, a Richmond Region native and University of Richmond graduate, has dedicated 24 years of her career to Richmond Region Tourism, rising from an entry-level publications coordinator to the organization’s president and CEO. Her trajectory exemplifies a deep commitment to both the tourism industry and the Richmond community, marked by several pioneering initiatives and leadership milestones.

Career Journey and Key Roles:

-Started in tourism shortly after college, initially creating visitor guides and maps.

-Progressed through marketing roles, then founded the community relations division about 13 years ago, focusing on engaging Richmond residents rather than solely targeting external visitors.

-Played a leadership role in launching community-driven marketing campaigns such as out RVA (LGBTQ community-focused) and Black RVA (highlighting Black communities), both aimed at shifting outdated perceptions of Richmond.

-Served as Executive Vice President for five years during a planned CEO succession.

Named President and CEO approximately a year and a half ago.

We hope you learn as much as we did!