The Poor (Wo)Man's Podcast

March 17, 2026 · 25:25 read

Category: Business & Economy

Show: You Good, Girl?

What do you call a podcast when you’re still figuring out what it wants to be? In this episode, Susan and Mika talk about the pressure of naming things, the challenge of building a brand in real time,

What do you call a podcast when you’re still figuring out what it wants to be? In this episode, Susan and Mika talk about the pressure of naming things, the challenge of building a brand in real time, and why marketers sometimes overcomplicate the very thing they help clients do every day. It’s a conversation about words, strategy, identity, and the messy middle of building something honest.

In this episode

- Why naming a business or show can feel way harder when it’s your own

- The problem with words like “marketing” and “brand” when they start to mean everything and nothing

- Why simple strategy is often the result of a lot of messy thinking

- How collaboration has shaped your experience as solo business owners

- The tension between wanting a name and not wanting to box the thing in too early

- Why keeping the show unedited and organic is part of the format, not a flaw

About the show

You Good, Girl? is a candid conversation about solopreneur life, marketing, creativity, and figuring things out as we go. Meet your co-hosts, and subscribe to get notified when a new episode drops.

Cast: when you’re still figuring out what it wants to be? In this episode, Susan and Mika talk about the pressure of naming things, the challenge of building a brand in real time, why marketers sometimes overcomplicate the very thing they help clients do every day. It’s a conversation about words, strategy, identity, the messy middle of building something honest.