To The Power of X

Episodes

• Google Isn't Dead. You Just Got Caught.
  Google Search keeps changing, and SEO strategy has to change with it. This episode of To The Power of X covers AI Overviews, zero-click search and what SEO work
• Google Says AEO And GEO Are Still SEO
  Everyone's talking about AEO and GEO like they're brand-new disciplines. Google's own guidance says otherwise: optimizing for generative AI search is still SEO.
• Being Memorable Is The Metric: Peter Larsen
  Everybody in Richmond knows Peter Larsen. Whether its from his incredible colorful pants collection, his smiling face at networking events, or "Segment on a Seg
• What Google Actually Says About GEO vs. SEO
  Your rankings can climb while your leads dry up. They can also drop while nothing's actually wrong. Jenna joins Chuck and Kayleigh to break down what's really h
• Marketing Psychology In Real Life | To The Power of X, Episode 4
  “Only two tickets left” is sometimes true, and sometimes it’s a psychological crowbar. We sit down with Courtney Turrin, a psychologist and neuroscience-trained
• We Need to Talk About How You're Using ChatGPT | To the Power of X, Ep. 3
  Everyone's using AI. A lot of people are using it to replace thinking instead of speed it up, and they can't always tell the difference. In this episode, Chuck,
• The Data Nobody Has: Inside CARL Labs and the Future of AI Marketing | To the Power of X, Ep. 2
  Most AI visibility tools are giving you a dashboard. What they're not giving you is data you can actually make decisions from. That's the problem Chuck, Kayleig
• AI Marketing Tools, Where Do You Even Start? | To the Power of X, Ep. 1
  Welcome to To the Power of X, the Xponent21 podcast about AI, marketing, and the tools and strategies actually worth your time. In episode 1, Chuck, Kayleigh, a