AI Marketing Tools, Where Do You Even Start? | To the Power of X, Ep. 1

By Chuck McCarthy · June 18, 2026 · 32:07 read

Category: News & Politics

Show: To The Power of X

Welcome to To the Power of X, the Xponent21 podcast about AI, marketing, and the tools and strategies actually worth your time. In episode 1, Chuck, Kayleigh, and KO break down how marketers should ap

Welcome to To the Power of X, the Xponent21 podcast about AI, marketing, and the tools and strategies actually worth your time. In episode 1, Chuck, Kayleigh, and KO break down how marketers should approach the overwhelming world of AI tools, with 5,000+ MarTech options out there and new models dropping every couple of weeks.

We get into building an AI strategy before you buy anything, how to test tools without getting lost in the fun, and when to reach for a foundational LLM vs a purpose-built tool. KO (our resident tool nerd) explains the difference between Claude Code and Claude Cowork, why model choice matters at every step, and how prompting turns into reusable skills you can share across your team. Plus: why voice AI like Wispr Flow is an easy two-hours-a-week win, and the case for diversifying your AI stack instead of betting on one model.

Whether you're AI-curious or already building agentic workflows, this one's for you.

Chapters:

Check out Xponent21's Blog for more insights: https://xponent21.com/digital-marketing-blog/

Shoutout to our friends at AI Ready RVA for keeping the Richmond community in the know about how AI is changing the work we do everyday.

Cast: about AI, marketing, the tools and strategies actually worth your time. In episode 1, Chuck, Kayleigh, KO break down how marketers should approach the overwhelming world of AI tools, with 5, 000+ MarTech options out there and new models dropping every couple of weeks.