The Real Reason We Started a Brand Nobody Believed In

August 17, 2025 · 46:49 read

Category: Business & Economy

Show: The Growth Unscripted Podcast

They turned cookies and chemicals into clothing with purpose. In this powerful episode of Growth Unscripted, founders Trey & Stewart of XCELLENCE sit down to share how a wild idea became a Black legac

They turned cookies and chemicals into clothing with purpose. In this powerful episode of Growth Unscripted, founders Trey & Stewart of XCELLENCE sit down to share how a wild idea became a Black legacy brand through fatherhood, resilience, and mental health healing and clothing brand rooted in family, healing, and hustle. What started as a conversation over cookies and Christmas turned into a movement grounded in legacy.

We go deep on:

The unexpected spark that started Excellence

Using fashion as therapy and purpose

Fatherhood, pressure, and being “the one” in your family

Why healing and self-worth need to be part of every hustle

This isn’t fast fashion. It’s everyday elevation. Tune in for laughs, real talk, and lessons on pushing through when quitting feels easier.