Can a Soccer Culture Help Build a Healthier City? | Alex Kocher, Richmond Kickers & Richmond Ivy
By Will Melton · July 14, 2026 · 30:54 read
Category: Health & Wellness
Show: Americas Healthiest City
Alex Kocher moved to Richmond from Oregon four years ago and started designing jerseys for a team that didn't exist yet. That team became the Richmond Ivy, Richmond's women's soccer team. But logos and kits can look perfect, and still fail if the experience around it feels hollow. Tha
Alex Kocher moved to Richmond from Oregon four years ago and started designing jerseys for a team that didn't exist yet. That team became the Richmond Ivy, Richmond's women's soccer team. But logos and kits can look perfect, and still fail if the experience around it feels hollow. That’s why talking with Alex's perspectives on design and how it plays into the larger story of how soccer can unite a community matters for Richmond's understanding of who we are. Alex breaks down sports branding i...