The Power of Sports is Lifelong

By Will Melton · July 14, 2026

Category: Health & Wellness

Show: Americas Healthiest City

Sports have a special power in our world. They establish healthy habits from a young age, and when you are personally and physically healthy, you can show up for your community as the best version of

Sports have a special power in our world. They establish healthy habits from a young age, and when you are personally and physically healthy, you can show up for your community as the best version of yourself.

On our latest episode of America's Healthiest City, Will Melton sat down with Alex Kocher, the Creative Director who is designing the look and feel of soccer in North America – and more specifically, the brands for the Richmond Kickers and the Richmond Ivy.

Alex's view of sport as a foundation of health drives his connective work to make our local soccer teams look world-class. Learn about the brain behind the Ivy's look and get excited for the FIFA finals, coming up this Sunday. Tickets are still available for the watch party at City Stadium, but we're betting they won't last much longer.